TY - BOOK AU - Fortuin,Frances TI - Strategic alignment of innovation to business : : balancing exploration and exploitation in short and long life cycle industries SN - 9789086860562 U1 - 658.4012 PY - 2007/// CY - The Netherlands PB - Wageningen Academic Publishers KW - New products KW - Management KW - Case studies KW - Business planning KW - Product (Economic theory) ER -