Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - Fourth edition 
 - xxvii, 708 pages :  illustrations , map ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780072961942 0072961945 (alk. paper) 9780071253291 
<br/><br/><label>LCCN: </label>2004065642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8