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The advertising handbook: make a big impact with a small budget/ Dell Dennison

by Dennison, Dell [Author].

Language: English Publisher: Mumbai: Jaico Publishing, 2006Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 D423 2006] (1).

The little blue book of advertising: fifty two small ideas that can make a big difference/ Steve Lance and Jeff Woll.

by Lance, Steve [Author] | Woll, Jeff.

Language: English Publisher: New York, New York: Portfolio, c2006Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 L221 2006] (1).