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Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

by Oates, Caroline [author.] | Alevizou, Panayiota J [author.].

Language: English Publisher: Los Angeles ; London : SAGE, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 Oa8 2018] (1).

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The focus group research handbook / Holly Edmunds.

by Edmunds, Holly [author] | American Marketing Association.

Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 001.433 Ed59 1999] (1).

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