Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.

By: Garfield, Bob [author]
Contributor(s): Levy, Doug [author]
Language: English Publisher: New York, N. Y. : Portfolio/Penguin, 2013Description: 229 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781591845775 (hbk.); 1591845777 (hbk.)Other title: Cannot buy me like : how authentic customer connections drive superior resultsSubject(s): Relationship marketing | Business communication | Marketing | Social media -- MarketingDDC classification: 658.812 LOC classification: HF5415.55 | .G37 2013
Contents:
Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship
Summary: The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.812 G18 2013 (Browse shelf) Available CITU-CL-49004
Total holds: 0

Includes bibliographical references (p. 211-222) and index.

Good-bye to all that --
The relationship era --
Trust me --
On purpose --
Sustain --
The secret secret --
That thing called like --
The shift --
Do's and don'ts and ... no, really, don'ts --
Bank and trust --
This could be the end of a previously very good relationship

The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.

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