The content analysis reader / Klaus Krippendorff, Mary Angela Bock [editors].

Includes bibliographical references and index.

Contents
Introduction
Section One: History and Conception of Content Analysis
Introduction
Quantitative Semantics in 18th Century Sweden
Karin Dovring
Towards a Sociology of the Press and Content Analysis
Max Weber
A Study of a New York Daily
Bryon C. Mathews
The Scientific Analysis of the Press
Alvan A. Tenney
Propaganda Analysis: A Case Study from World War II
Alexander L. George
Letters from Jenny
Gordon W. Allport
Impressionistic Content Analysis: Word Counting in Popular Media
Mary Angela Bock
Section Two: Unitizing and Sampling
Introduction
?Good? Organizational Reasons for ?Bad? Clinic Records
Harold Garfinkel
Effectiveness of Random, Consecutive Day and Constructed Week Sampling
Daniel Riffe, Charles F. Faust and Stephen R. Lacy
The Challenge of Applying Content Analysis to the World Wide Web
Sally J. McMillan
Airplane Fatalities After Newspaper Stories About Murder and Suicide
David P. Phillips
Interaction Process Analysis
Robert F. Bales
Structural Analysis of Film
Siegfried Kracauer
The Agenda-Setting Function of Mass Media
Maxwell E. McCombs and Donald L. Shaw
Section Three: Inferences and Analytical Constructs
Introduction
Contingency Analysis: Validating Evidence and Process
Charles E. Osgood
Four Types of Inference from Documents to Events
Vernon K. Dibble
Politburo Images of Stalin
Nathan Leites, Elsa Bernaut and Raymond L. Garthoff
Quantitative and Qualitative Approaches to Content Analysis
Alexander L. George
Evaluative Assertion Analysis
Ole R. Holsti
An Ecology of Text: Memes, Competition and Niche Behavior
Michael L. Best
Identifying the Unknown Communicator in Painting, Literature and Music
William J. Paisley
Wheels of Time and the Interdependence of Value Change in America
J. Zvi Namenwirth
Inferring the Readability of Text
Klaus Krippendorff
Section Four: Coders and Coding
Introduction
Codebook Development for Team-Based Qualitative Analysis
Kathleen M. MacQueen
Coder Training: Explicit Instruction and Implicit Socialization
Tony Hak and Ton Bernts
The Future of Coders: Human Judgments in a World of Sophisticated Software
Gilbert Shapiro
Comparing Human Coding and a Computer-Assisted Method
Brigitte L. Nacos, Robert Y. Shapiro, John T. Young, David P. Fan, Torsten Kjellstrand and Craig McCaa
Coding Instructions: An Example
Joseph N. Cappella, Danielle J. Mittermaier, Judith Weiner, Lee Humphreys, and Tiara Falcone
Section Five: Categories and Data Languages in Diverse Applications
Introduction
Petitions and Prayers: An Analysis of Persuasive Appeals
Elihu Katz; Michael Gurevitch; Brenda Danet and Tsiyona Peled
Changing National Forest Values
David N. Bengston and Zhi Xu
The World Attention Survey
Harold D. Lasswell
Constructing Content Analysis Scales in Counseling Research
Linda L. Viney and Peter Caputi
How Often Is Often?
Milton Hakel
Relative Risk in the News Media: A Quantification of Misrepresentation
Karen Frost, Erica Frank and Edward Maibach
Television Violence: A Coding Scheme
Anu Mustonen and Lea Pulkkinen
The Opinions of Little Orphan Annie and Her Friends
Lyle W. Shannon
Gender Equity in Management Education: Inferences from Test Bank Questions
Randi L. Sims
Mathematics Computer Software Characteristics and Gender
Kelly K. Chappell
A Content Analysis of Music Videos
Richard L. Baxter, Cynthia De Riemer, Ann Landini, Larry Leslie and Michael W. Singletary
Section Six: Reliability and Validity
Introduction
Scott?s ã (Pi): Reliability for Nominal Scale Coding
William A. Scott
Testing the Reliability of Content Analysis Data; What is Involved and Why
Klaus Krippendorff
The Problem of Validating Content Analysis
Irving Janis
Modes of Observation and the Validation of Interaction Analysis Schemes
M. Scott Poole and Joseph P. Folger
Importance in Content Analysis: A Validity Problem
Milton Stewart
The Gerbner Violence Profile: A Public Debate
David M. Blank, George Gerbner, Larry Gross, Marilyn Jackson-Beeck, Suzanne Jeffries-Fox and Nancy Signorielli
Section Seven: Computer Aided Content Analysis
Introduction
Some Characteristics of Genuine Versus Simulated Suicide Notes
Daniel M. Ogilvie, Philip J. Stone and Edwin S. Shneidman
Analyzing Literary and Non-Literary Texts
Michael E. Palmquist, Kathleen Carley and Thomas A. Dale
CATPAC for Text Analysis: Presidential Debates
Marya L. Doerfel and George A. Barnett
Inferences from Word Networks in Messages
James A. Danowski
Reasoning in Economic Discourse: A Network Approach to the Dutch Press
Jan Kleinnijenhuis, Jan A. de Ridder and Ewald M. Rietberg
Predictions of Public Opinion on the Spread of Aids
David P. Fan and Gregory McAvoy
Computerized Text Analysis of Al-Qaeda Transcripts
James W. Pennebaker and Cindy K. Chung
Index
About the Editors