000			02423cam a2200361 i 4500
999			_c47820 _d47820
001			20740246
003			CITU
005			20240205080751.0
008			181113t20172018cc a b 001 0 eng d
010			_a 2018418351
020			_a9781491982273 _q(paperback)
035			_a(OCoLC)ocn982651176
040			_aBTCTA _beng _cBTCTA _erda _dYDX _dCPL _dCO2 _dNYP _dOCLCF _dLTSCA _dHCO _dDLC
042			_alccopycat
050	0	0	_aHF5415.15 _b.L45 2018
082	0	4	_a658.5 _223
100	1		_aLeMay, Matthew, _eauthor.
245	1	0	_aProduct management in practice : _ba real-world guide to the key connective role of the 21st century / _cMatt LeMay.
264		1	_aSebastopol, CA : _bO'Reilly, _c[2018]
264		4	_c©2018
300			_axiii, 171 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 159-163) and index.
505	0		_aThe practice of product management -- The CORE connective skills of product management -- Showing up curious -- The worst thing about "best practices" -- The art of egregious overcommunication -- Working with senior stakeholders (or, Throwing the poker game) -- Talking to users (or, "What's a poker game?") -- "Data, take the wheel!" -- Realistic roadmaps and painless prioritization -- The wonderful, horrible truth about agile -- In good times and bad -- Conclusion: Whatever it takes.
520			_a"Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets"--Page 4 of cover.
650		0	_aProduct management.
650		7	_aProduct management. _2fast _0(OCoLC)fst01078225
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _08