Stoklossa, Uwe.

Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen - 270 pages : illustrations (chiefly color) ; 30 cm

Includes index.

Figure and ground --
Two and three dimensions --
Foreground and background --
Big and small --
Compositions --
Setting up a scene --
Seeing in context --
Outlines --
Words and pictures --
On the spot --
From eyes to brain.

If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.



9780500289099


Commercial art.
Visual communication.
Advertising--Psychological aspects.

741.67