Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen

By: Stoklossa, Uwe [author]
Contributor(s): Rempen, Thomas [editor]
Publisher: London : Thames & Hudson, 2007Description: 270 pages : illustrations (chiefly color) ; 30 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780500289099Subject(s): Commercial art | Visual communication | Advertising -- Psychological aspectsDDC classification: 741.67
Contents:
Figure and ground -- Two and three dimensions -- Foreground and background -- Big and small -- Compositions -- Setting up a scene -- Seeing in context -- Outlines -- Words and pictures -- On the spot -- From eyes to brain.
Summary: If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
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GENERAL REFERENCE 		741.67 St679 2007 (Browse shelf) Available CITU-CL-50220
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Includes index.

Figure and ground --
Two and three dimensions --
Foreground and background --
Big and small --
Compositions --
Setting up a scene --
Seeing in context --
Outlines --
Words and pictures --
On the spot --
From eyes to brain.

If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.

700-799 740

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