Principles of marketing / Angelita Ong Camilar Serrano

By: Serrano, Angelita Ong Camilar [author]
Publisher: Manila : Unlimited Books Library Services & Publishing, Inc., 2017Description: x, 394 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654308Subject(s): MarketingDDC classification: 658.8
Contents:
Contents Preface Acknowledgement Chapter 1 Marketing Principles and Strategies Lesson 1 Marketing and Its Traditional Approaches Lesson 2 Goals of Marketing Lesson 3 Contemporary Approaches to Marketing Chapter 2 Customer Relationship: Customer Service Lesson 1 Relationship Marketing Lesson 2 Customer Value Lesson 3 Customer Relationship Development Strategies Lesson 4 Customer Service Strategy in the Philippine Business Enterprise Chapter 3 Market Opportunity Analysis and Customer Analysis Lesson 1 Strategic Marketing vs. Tactical Marketing Lesson 2 The Marketing Environment Lesson 3 Marketing Research Lesson 4 Consumer and Business Analysis Lesson 5 Marketing Segmentation, Targeting and Positioning Chapter 4 The Marketing Mix Lesson 1 Product Lesson 2 Pricing Lesson 3 Distribution Lesson 4 Promotion Chapter 5 Managing the Marketing Effort Lesson 1 Market Analysis and Planning Lesson 2 Marketing Implementation and Control Chapter 6 Workshop and Presentation of Marketing Plan Lesson 1 Writing and Presenting a Marketing Plan Appendices Bibliography Webliography
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK HIGH SCHOOL LIBRARY - JHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.8 Se683 2017 (Browse shelf) c.1 Checked out 11/09/2022 SHS - 300
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.8 Se683 2017 (Browse shelf) c.2 Available SHS - 301
Total holds: 0

Includes bibliography: p391-392.

Contents Preface Acknowledgement Chapter 1 Marketing Principles and Strategies Lesson 1 Marketing and Its Traditional Approaches Lesson 2 Goals of Marketing Lesson 3 Contemporary Approaches to Marketing Chapter 2 Customer Relationship: Customer Service Lesson 1 Relationship Marketing Lesson 2 Customer Value Lesson 3 Customer Relationship Development Strategies Lesson 4 Customer Service Strategy in the Philippine Business Enterprise Chapter 3 Market Opportunity Analysis and Customer Analysis Lesson 1 Strategic Marketing vs. Tactical Marketing Lesson 2 The Marketing Environment Lesson 3 Marketing Research Lesson 4 Consumer and Business Analysis Lesson 5 Marketing Segmentation, Targeting and Positioning Chapter 4 The Marketing Mix Lesson 1 Product Lesson 2 Pricing Lesson 3 Distribution Lesson 4 Promotion Chapter 5 Managing the Marketing Effort Lesson 1 Market Analysis and Planning Lesson 2 Marketing Implementation and Control Chapter 6 Workshop and Presentation of Marketing Plan Lesson 1 Writing and Presenting a Marketing Plan Appendices Bibliography Webliography

600-699 658.8

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