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Visual communication images with messages / Paul Marin Lester

By: Lester, Paul Martin [author]

Publisher: Belmont : Wadsworth, [1995]Copyright date: c1995Description: xiv, 450 pages : illustrations (some colored) ; 28 cmContent type: text Media type: unmediatedd Carrier type: volumeISBN: 053419530xSubject(s): Visual communication. DDC classification: 302.23

Contents:

Section 1. How we see. Chapter 1. To sense, to select, to perceive ; Chapter 2. Light and color ; Chapter 3. The eye, the retina, and the brain -- Section 2. Why we see. Chapter 4. What the brain sees: color, form, depth, and movement ; Chapter 5. The sensual and perceptual theories of visual communication -- Section 3. The ethics of what we see. Chapter 6. Visual persuasion in advertising, public relations, and journalism ; Chapter 7. Images that injure: pictorial stereotypes in the media -- Section 4. The media through which we see. Chapter 8. Typography ; Chapter 9. Graphic design ; Chapter 10. Informational graphics ; Chapter 11. Cartoons ; Chapter 12. Photography ; Chapter 13. Motion pictures ; Chapter 14. Television and video ; Chapter 15. Computers ; Chapter 16. Networked interactive multimedia ; Chapter 17. The more you know, the more you see.

Summary: A comprehensive text for a visual communication course, developing visual literacy by exploring the role of images in the communication process. Topics covered include: scientific and medical information about light; theoretical approaches to visual perception; and ethical issues related to images.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	COLLEGE LIBRARY	COLLEGE LIBRARY SUBJECT REFERENCE	302.23 L567 1995 (Browse shelf)	c.1	Available		CL-22494
BOOK	COLLEGE LIBRARY	COLLEGE LIBRARY SUBJECT REFERENCE	302.23 L567 1995 (Browse shelf)	c.2	Available		CL-22495

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Previous	302.23 H734 2005 Communication theory : media, technology and society /	302.23 J453 2010 Media convergence : the three degrees of network, mass, and interpersonal communication /	302.23 K832 2009 Media studies : an introduction /	302.23 L567 1995 Visual communication images with messages /	302.23 L567 1995 Visual communication images with messages /	302.23 M2911 2015 Visual design solutions : principles and creative inspiration for learning professionals /	302.23 M468 2009 Media industries : history, theory, and method /	Next

Includes bibliographical references and index.

Section 1. How we see. Chapter 1. To sense, to select, to perceive ; Chapter 2. Light and color ; Chapter 3. The eye, the retina, and the brain --
Section 2. Why we see. Chapter 4. What the brain sees: color, form, depth, and movement ; Chapter 5. The sensual and perceptual theories of visual communication --
Section 3. The ethics of what we see. Chapter 6. Visual persuasion in advertising, public relations, and journalism ; Chapter 7. Images that injure: pictorial stereotypes in the media --
Section 4. The media through which we see. Chapter 8. Typography ; Chapter 9. Graphic design ; Chapter 10. Informational graphics ; Chapter 11. Cartoons ; Chapter 12. Photography ; Chapter 13. Motion pictures ; Chapter 14. Television and video ; Chapter 15. Computers ; Chapter 16. Networked interactive multimedia ; Chapter 17. The more you know, the more you see.

A comprehensive text for a visual communication course, developing visual literacy by exploring the role of images in the communication process. Topics covered include: scientific and medical information about light; theoretical approaches to visual perception; and ethical issues related to images.

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