Mass media in a changing world / George Rodman.

By: Rodman, George R, 1948- [author]
Language: English Publisher: Boston : McGraw-Hill Higher Education, c2010Edition: Third editionDescription: xxvii, 512 pages : illustrations (chiefly color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780073511955 (alk. paper); 0073511951 (alk. paper); 9780070172739Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .R596 2010
Contents:
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		302.23 R618 2010 (Browse shelf) Available CITU-CL-41955
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Includes index

Includes bibliographical references

Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.

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