Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
Contributor(s): Olson, Jerry C. (Jerry Corrie) | Sentis, Keith | Ted Bates Advertising | Marketing Science Institute | American Psychological Association. Division of Consumer Psychology | Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.)
Publisher: New York, N.Y. : Praeger, 1986Description: viii, 294 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0275921549 (alk. paper) :Subject(s): Advertising -- Psychological aspects -- Congresses | Consumer behavior -- CongressesDDC classification: 659.10199 LOC classification: HF5822 | .A24 1986| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.10199 O18 1986 (Browse shelf) | Available | CL-re 19361 |
Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.
"Volume 3."
Includes bibliographies and index.
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