Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen
By: Stoklossa, Uwe [author]
Contributor(s): Rempen, Thomas [editor]
Publisher: London : Thames & Hudson, 2007Description: 270 pages : illustrations (chiefly color) ; 30 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780500289099Subject(s): Commercial art | Visual communication | Advertising -- Psychological aspectsDDC classification: 741.67| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY GENERAL REFERENCE | 741.67 St679 2007 (Browse shelf) | Available | CITU-CL-50220 |
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| 741.609730904 R63 2003 American modernism : graphic design 1920 to 1960 / | 741.6097309051 C4203 2011 Fingerprint no. 2 : the evolution of handmade elements in graphic design / | 741.66 P9366 2009 Print + production finishes for CD + DVD packaging | 741.67 St679 2007 Advertising : new techniques for visual seduction / | 741.672 D32 2013 The big book of fashion illustration | 741.672 D32 2013 The big book of fashion illustration | 741.672 D841 2016 Figure drawing for fashion design / |
Includes index.
Figure and ground --
Two and three dimensions --
Foreground and background --
Big and small --
Compositions --
Setting up a scene --
Seeing in context --
Outlines --
Words and pictures --
On the spot --
From eyes to brain.
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
700-799 740
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